A/B testing is the practice of showing two variants of the same web page to different segments of visitors at the same time and comparing which variant drives more conversions. In an A/B test, the most important thing is goals that decide a winning test. So, if can we do proper QA/Troubleshoot to check each […]
Category Archives: A/B Testing
A/B testing is a marketing technique that involves comparing two versions of a web page or application to see which performs better. AB test developing within AB Tasty has few parallels with conventional front-end development. Where the most important thing is goals that decide a winning test. So, if can we do proper QA/Troubleshoot to […]
Over the years I kept on preaching about making sure that your traffic is exposed to only one test at any given time. This is to ensure the quality of the test result data, making sure that the winners you are getting from each test are true winners without diluting the data. This is great […]
In order to make any tools (AB Tasty, Optimizely, VWO, Convert etc) work with your site, you need to insert a snippet (it may have a different name in different tools, like tag, Smartcode etc). Every tool works hard to ensure that the snippet delivers the best possible experience for visitors to your site, but […]
AB test development within Optimizely is delightful and seamless. Front end testing development has few similarities with the conventional front-end development work. However, the most important thing is the goals or metrics that decide the result of the test. We need to do proper QA/Troubleshoot to check each goal; that they are working as expected […]
A friend of mine has recently asked if I can help him with creating an Excel file to calculate the power of A/B test results. I found one calculator online here which I think is pretty sleek but the only problem is, it is online. So if you want to do your own calculation using […]
“Our whole website has been redeveloped and now it is using a new SPA framework. My development team is saying that we can’t build tests using Adobe Target on the new site because the way the pages are changing, it is not loading the test scripts.” – Sounds familiar? Well, you are not alone. I […]
So, you’ve got a strong hypothesis, the design has been approved and the development of the test variations are looking great. But then you launch the test, and after a couple of weeks, you notice that your metrics aren’t showing the right amount of visitors. It’s confusing, right? You might even start challenging your research-backed […]
When you get a test plan, don’t just jump straight into developing. If you think that this will save your time, think again. If your test development process is not adequately thought; it is more likely that you are not developing most efficiently and struggling to meet your deadlines. After thousands hours of test development […]
Over the years, I have heard many people saying that their consultants, and in some cases, the developer who is building the test is also doing the QA of the variations. This is potentially hazardous and prone to missing out on finding bugs before the test is live. As a result, the research and data-backed […]
