EchoLogyx at the London Experimentation Elite Conference: A Deep Dive into Innovation and Strategy

Tasin Reza COO

EchoLogyx had the distinct pleasure of attending the recent Experimentation Elite Conference in London, a hallmark event in the realm of Conversion Rate Optimization (CRO) and digital experimentation. The conference was a vibrant melting pot of innovative strategies and cutting-edge ideas, hosting an array of experts and thought leaders from the world of CRO and experimentation. It was an enlightening experience, offering us rich insights to further refine our strategies in key areas like CRO and A/B testing.

Jim Sterne – The AI Visionary

Unveiling Generative AI: Jim Sterne’s engaging presentation took us through the evolution of AI and provided an in-depth understanding of Generative AI tools like ChatGPT and Midjourney. His emphasis on the practical application of AI in our daily work was particularly insightful, reinforcing the idea that AI is a tool to be leveraged for efficiency and innovation.

Futuristic Perspectives: Sterne’s vision of the future, where personal AIs streamline our lives using our own data, opened up a new realm of possibilities. His talk was a reminder that the future of AI is closer than we think, and it’s imperative to adapt and evolve with these technological advancements.

Bhavik Patel – The CRO Historian

From Past to Future: Bhavik Patel’s talk was a journey through the history of CRO, from early clinical trials to the latest developments in the field. His comprehensive overview highlighted the importance of understanding the roots of online experimentation and using this knowledge to innovate and adapt in the present.

A Vision for AI in CRO: Patel’s focus on AI’s role in shaping the future of CRO aligned perfectly with our focus at EchoLogyx. His insights into how AI can enhance CRO processes and strategies resonated with our commitment to staying at the forefront of digital innovation.

Jonny Longden – The Strategic Optimizer

Strategic Experimentation: Jonny Longden’s session on making experimentation more strategic was a deep dive into the development of experimentation and CRO teams. His approach to redefining ‘Conversion Rate Optimization’ and emphasizing learning over mere optimization was enlightening.

The Four-Step Plan: Longden’s four-step plan for a more strategic approach to experimentation—focusing on customer strategy, critical thinking, breaking silos, and broadening validation concepts—was a valuable takeaway for us, offering a structured path to refining our experimentation strategies.

Lucas Vos – The Myth Buster

Busting Experimentation Myths: Lucas Vos’s presentation was an eye-opener on the myths that can hinder an effective experimentation program. His emphasis on understanding stakeholder concerns and addressing them effectively is something we, at EchoLogyx, strongly resonate with.

Effective Stakeholder Engagement: Vos’s strategies for aligning experimentation efforts with stakeholder concerns and demonstrating the value of experimentation in decision-making were particularly valuable. His insights will undoubtedly aid us in enhancing our stakeholder engagement practices.

Mirjam De Klepper – The Ethical Advocate

Ethics in CRO: Mirjam De Klepper’s talk on the ethics of CRO was a refreshing perspective. Her emphasis on the responsibility that comes with the power to influence through experimentation underscored the importance of ethical considerations in our work.

Ben Labay – The ROI Expert

Experimentation ROI: Ben Labay’s insights into measuring the ROI of experimentation programs, particularly his demonstration of the ‘flicker effect’, provided us with new perspectives on evaluating the impact of our strategies.

Annemarie Klaassen – The CRO Product Manager

Treating CRO as a Product: Annemarie Klaassen’s approach to treating CRO programs as products was a novel concept that we found intriguing. Her emphasis

on transparency and stakeholder engagement aligns with our ethos at EchoLogyx.

Daphne Tideman – The Proponent of Learning from Failure

Learning from Failures: Daphne Tideman’s focus on turning experimentation failures into learning opportunities was a highlight. Her approach to strategic planning in experimentation aligns well with our continuous improvement philosophy at EchoLogyx.

Michael Aagaard – The Disappointment Psychologist

Understanding Customer Expectations: Michael Aagaard’s closing talk on the science and psychology of disappointment was a powerful reminder of the importance of understanding and managing customer expectations, a principle that is central to our work at EchoLogyx.

Humorous Key Takeaways:  As enlightening as the conference was, it wasn’t all serious business. Here are some humorous highlights that brought smiles and laughter to the attendees:

Michael Aagaard: The Sea Monkey Disappointment

Michael Aagaard’s childhood experience with sea monkeys highlights the gap between marketing hype and reality. He expected an aquatic marvel but faced disappointment, showcasing how exaggerated marketing can lead to customer dissatisfaction. This story is a classic example of the consequences of unmet expectations in customer experiences.

Annemarie Klaassen: Embracing Failures

Annemarie Klaassen’s concept of celebrating failures annually offers a fresh perspective on setbacks. Instead of viewing failures negatively, she suggests embracing them as learning opportunities, in line with EchoLogyx’s philosophy of using challenges for growth. This approach transforms our understanding of failures into moments of insight.

Daphne Tideman: Journey to Half Iron Woman

Daphne Tideman’s journey from a bike accident to completing the Half Iron Man illustrates resilience. Her story, mirroring EchoLogyx’s ethos, shows that setbacks are not the end but beginnings of success paths, emphasizing the importance of persistence and learning from challenges.

The London Experimentation Elite Conference was not just an event, but a journey of profound learning and inspiration. It reinforced our commitment to staying at the cutting edge of CRO and digital experimentation strategies. A heartfelt appreciation to all the speakers for their invaluable insights and to the organizers for creating such a stimulating and enriching environment. We eagerly anticipate applying these learnings to our work, further enhancing our strategies and methodologies in the ever-evolving digital landscape.


Don’t just take our word for it…

Don’t just take our word for it…

Customers’ Talking

Our customers are our biggest advocates. That’s why we let them do the talking.

Initially, when working with EchoLogyx, we ran a few test experiments to see how they perform. They did really well, QA was really positive. And then we sort of stepped it up very quickly from there. We are producing 12-15 tests a month. Communication is absolutely great. I can contact the team at any point in the day even after hours they are still responding to me. Since working with EchoLogyx, we have never had an issue with a test that has gone live.

Let's Have a chat?

If you want to find out a bit more, just get in touch. We love a chinwag, and we'd love to help you out.

Contact Us