A/B testing, development and QA

A/B testing

A/B testing, development and QA

Whatever it is you need to test, trust us; we’ve got you covered. Our team of senior solutions engineers know all the tricks of the trade to develop A/B tests for any scenario, including building the relevant variations that allow you to test your ideas and improve your business.

Our favourite testing tools
Adobe Target
AB Tasty
Google Optimize
Oracle Maxymizer
Dynamic Yield

How we do it

We know it’s important to people to know what’s happening and why. That’s why we have a structured, yet agile, process to create the right testing variations. Throughout, we’ll keep you in the know and make sure everything’s clear. To give you a better idea of just how we do it all, take a look at our general process.

  • 1

    Assess the test plan and clarify any questions

    This is where we get the test plan from you and ask any questions about the variations. We’ll also talk about the different scenarios with you, making sure everything’s clear before we move forwards.

  • 2

    Estimate development and QA hours

    We’ll estimate the hours required to develop and QA your A/B tests based on the approved test plan. We’ll also provide a breakdown of the tasks we’re undertaking, as well as the total number of browsers, devices and scenarios that we’ll be testing the variations on.

  • 3


    We’ll start the development of the A/B testing variations, and complete it using console. Then, we’ll put the code on the testing tool.

  • 4

    Tool setup

    At this stage, we’ll set up the tool, including the audience, metrics and all necessary targeting details.

  • 5


    We’ll send you the preview link and go through the variation with you to ensure that you’re happy with what’s been built.

  • 6


    Our QA engineers will start testing on the agreed devices and browsers manually. We’ll record all the bugs identified and will communicate these to our engineers to get them fixed, quickly and easily. This will continue until the variations are totally perfect! We’ll then do a screen recording of all QA sessions across all browsers and devices.

  • 7

    Client QA

    We’ll send you the preview links for each of the variations post-testing, to ensure that you’re happy with them and that there’s no issue with anything developed. If you’re not happy, we’re not happy.

  • 8

    Prepare for launch

    We’ll make the final tweaks to the tool settings and conduct a peer review where another solutions engineer will check the setup of the test against the test plan, to make sure that everything’s as it should be. We’ll let you know when this is done so that you can launch the experiment, and from there, you can start gathering your results.

Let's have a chat

If you want to find out a bit more, just get in touch. We love a chinwag, and we'd love to help you out.

Contact us

Don’t just take our word for it…

Our customers are our biggest advocates. That’s why we let them do the talking.

  • Working with EchoLogyx has simply changed the development lifecycle of our website. Their experienced A/B testing developers and QA engineers have significantly increased our efficiency.

    Farhan Hussain

    eCommerce Director, eSpares
    4 3 2 1 0
  • I’d 100% recommend EchoLogyx – they have really sort of raised the bar of my expectation, of how you should work with developers and also their efficiency of completing the project.

    Lucy Collins

    UX Consultant, Web Usability
    4 3 2 1 0
  • They come to me saying, this can be done better. This proactiveness is what I most like about the EchoLogyx team. They have got a strong QA team as well so that nothing goes out live without going through a thorough QA.

    Nabil Al Jannati

    Brand Manager, Ninety Percent
    4 3 2 1 0
  • Our experience of EchoLogyx is resoundingly positive. They’re very thorough and detailed. We’ve got a great working relationship with our optimisation managers.

    James Amborse

    Head of Operations, RedEye Optimisation
    4 3 2 1 0

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