Test plan template

Tasin Reza COO

Having a clear test plan is a MUST for any A/B Tests.

There is no shortcut.

There is no assumption to be made.

To develop a test without the full test plan is like getting a flatpack furniture delivered without clear instructions to build it!

If you spend a few minutes extra to make sure that the test plan and the design of the variations are clarified, you will save hours of back and forth related to the test. Trust me – I have been there!

It does not matter who is developing and QAing the test, the Test plan needs to make sure that everything is covered. Whether they are targeting related, metrics related or handling different scenarios.

Use a template for the test plan if necessary that will always make sure that you are filling the required sections for your experiments.

Here is a test plan template – feel free to use it!

EchoLogyx TEST PLAN Template

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Initially, when working with EchoLogyx, we ran a few test experiments to see how they perform. They did really well, QA was really positive. And then we sort of stepped it up very quickly from there. We are producing 12-15 tests a month. Communication is absolutely great. I can contact the team at any point in the day even after hours they are still responding to me. Since working with EchoLogyx, we have never had an issue with a test that has gone live.

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