Best practices to implement the snippet of AB testing tools

In order to make any tools (AB Tasty, Optimizely, VWO, Convert etc) work with your site, you need to insert a snippet (it may have a different name in different tools, like tag, Smartcode etc). Every tool works hard to ensure that the snippet delivers the best possible experience for visitors to your site, but […]

Troubleshooting and Goals QA in Optimizely: Part 1

AB test development within Optimizely is delightful and seamless. Front end testing development has few similarities with the conventional front-end development work. However, the most important thing is the goals or metrics that decide the result of the test. We need to do proper QA/Troubleshoot to check each goal; that they are working as expected […]

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