Wax London increases their velocity of Shopify development with Echologyx
Overview
Wax London, a London-based family fashion label founded in 2015, produces clothing inspired by place, people and story, built around sustainability. They engaged EchoLogyx to accelerate their Shopify store development and improve the pace of change, moving from a situation where ideas were being blocked to a more responsive and agile team.
Objectives
Wax London’s key objectives were to:
- Accelerate the velocity of development and deployment on their Shopify platform.
- Enable the digital and eCommerce team to execute ideas without long agency delays.
- Ensure high-quality executions (e.g., thorough QA across devices/browsers) to maintain brand and customer experience standards.
- Provide cost-effective and scalable development support.
Challenges
Wax London faced multiple obstacles:
- Their ecommerce team was blocked from executing new ideas because their previous agency provided insufficient support.
- Even with a Shopify platform in place, necessary changes were stuck for months — limiting experimentation and responsiveness.
- They required a solution that combined speed, cost-effectiveness and quality — a difficult balance in typical agency/resourcing models.
Approach & Process
Embedded Engineer & QA Support:
- A full-time experienced Shopify engineer from EchoLogyx was assigned to Wax London’s team, enabling the brand to push changes quickly.
- A dedicated QA team tested all changes across multiple devices and browsers to ensure bug-free live launches.
Agile & Cost-Efficient Execution:
- The model allowed Wax London to move faster without sacrificing quality or spending significantly more on development support.
- Regular communication and responsiveness enabled the brand to test and deploy changes on a higher cadence.
Results Achieved
- The development velocity improved significantly, with Wax London able to act on ideas far more quickly.
- The support model allowed the brand to maintain high QA standards while reducing lead times and cost burden.
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Wax’s Head of Digital & eCommerce commented