GoStudent scales experimentation velocity across regions with Echologyx
Overview
GoStudent is a global edtech platform offering personalised online tutoring across multiple regions and languages. As GoStudent continued to expand, the team sought to accelerate their experimentation process, improve test velocity, and bring consistency to testing practices across international markets. To achieve this, GoStudent partnered with Echologyx to scale experimentation and support local teams with structured test delivery and validation.
Objectives
GoStudent engaged Echologyx with clear goals:
- Increase the velocity of experimentation across multiple regions
- Support local experimentation teams with reliable development and QA execution
- Standardise experimentation workflows across markets
- Deliver reliable insights at speed
- Reduce bottlenecks in test creation and rollout
Challenges
GoStudent faced a number of challenges that constrained their experimentation programme:
- Multiple regions and languages created complexity in executing consistent tests
- Fragmented internal testing workflows limited velocity and scalability
- Limited dedicated experimentation support meant roadmaps slowed down
- Lack of testing capacity made it harder to act on insights quickly
- Ensuring that tests were technically accurate and validated added overhead
Approach & Process
Regional Experimentation Support:
Echologyx partnered with GoStudent to provide dedicated experimentation support across markets. This included handing development and QA responsibilities to free up internal resources and help local teams scale their programmes simultaneously.
Velocity-Focused Delivery:
Our solutions engineers helped accelerate test creation and delivery, enabling the brand to deploy a higher volume of experiments without compromising quality. This increased cadence allowed GoStudent to gather faster insights and iterate more quickly.
Standardised Frameworks:
We introduced structured experimentation frameworks and workflows that could be consistently applied across regional teams, improving clarity and repeatability.
Rigorous Validation and QA:
All experiments were thoroughly tested and validated through QA to ensure clean, reliable results. This gave GoStudent confidence in every test before it went live.
Results Achieved
By partnering with Echologyx, GoStudent significantly increased its experimentation velocity and execution quality. The structured support model streamlined the testing process across regions and enabled the brand to:
- Deliver a higher volume of experiments consistently
- Accelerate insight generation and data-driven decision-making
- Standardise best practices across markets
- Increase confidence in experiment validity
- Support a culture of scalable experimentation
This enabled GoStudent to maintain momentum in its international growth while improving the efficiency of its optimisation efforts.
Need expert A/B testing, dev & QA built just for your brand?
More case studies
© All rights reserved
Go Student’s head of experimentation commented