Daals transforms performance through high-impact experimentation with Echologyx
Overview
Daals is a UK-based online furniture retailer offering a wide range of home products across multiple categories. When the brand’s digital performance began to stall, Daals partnered with Echologyx to revitalise their Shopify store and establish a more effective, data-led approach to optimisation and growth.
Objectives
Daals partnered with Echologyx with several clear objectives:
- Improve conversion performance across key ecommerce journeys
- Increase site speed and overall user experience quality
- Introduce a structured A/B testing and optimisation programme
- Ensure all changes were validated before launch to reduce risk
- Build a scalable foundation for ongoing performance improvement
Challenges
Daals faced a number of challenges that were limiting growth:
- The Shopify site was underperforming, with friction across key product and checkout journeys
- Site speed and technical limitations were negatively impacting user experience
- Previous changes were being made without structured validation, making it difficult to understand what truly drove performance
- The team needed a reliable partner who could improve performance without disrupting day-to-day operations
Approach & Process
Performance-Focused Experimentation:
Echologyx introduced a structured A/B testing programme focused on high-impact areas of the site. Experiments targeted product pages, layouts, messaging, and promotional elements, ensuring every change was grounded in clear hypotheses and performance goals.
Shopify Optimisation & Development:
Alongside experimentation, Echologyx optimised site speed and refined key Shopify templates to improve usability and responsiveness. Development work focused on removing friction and supporting clearer customer journeys.
Validation Through Testing:
Rather than relying on assumptions, every change was validated through experimentation. This ensured Daals could make confident decisions based on real user behaviour and measurable outcomes.
Results Achieved
Daals saw clear improvements in site performance and customer engagement as a result of the programme. Conversion performance strengthened across key journeys, the shopping experience became faster and more intuitive, and the business established a reliable framework for ongoing optimisation and growth.
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