This is where we talk to you, understand what you would like to get from this tagging exercise, analytics tools such as Google Analytics, Adobe Analytics, tagging implementation tool such as Google Tag Manager, Tealium or whether they will be implemented directly into the site. Once we get all the necessary information, we will create an internal tagging brief to confirm with you that this brief covers all of your requirements.

We would estimate the work – how long it will take us to complete the tagging, QA the new tags and ensure that the right data is coming through when the tags are live.

Based on the tagging brief, our engineers will then go through each tags, implement them using all the necessary conditions based on the requirement. Where the tags will be triggered, when the tags will be triggered, whether it is a tag that is related to the visibility of an element – all of these will then be considered.

Once the tags have been implemented, our QA engineers will use different scenarios to check if the tags are firing in the right way. They will use different devices and browsers to make sure that everything is working as expected. The team will cross check the data on the analytics tool as well to ensure that the content is coming through as expected.

Once our QA engineers provide the green signal, we present this back to our clients, delivering the overall tagging project.