A/B testing is the practice of showing two variants of the same web page to different segments of visitors at the same time and comparing which variant drives more conversions. In an A/B test, the most important thing is goals that decide a winning test. So, if can we do proper QA/Troubleshoot to check each […]
Tag Archives: Quality Assurance
A/B testing is a marketing technique that involves comparing two versions of a web page or application to see which performs better. AB test developing within AB Tasty has few parallels with conventional front-end development. Where the most important thing is goals that decide a winning test. So, if can we do proper QA/Troubleshoot to […]
Over the years, I have heard many people saying that their consultants, and in some cases, the developer who is building the test is also doing the QA of the variations. This is potentially hazardous and prone to missing out on finding bugs before the test is live. As a result, the research and data-backed […]
