Best practices to implement the snippet of AB testing tools

In order to make any tools (AB Tasty, Optimizely, VWO, Convert etc) work with your site, you need to insert a snippet (it may have a different name in different tools, like tag, Smartcode etc). Every tool works hard to ensure that the snippet delivers the best possible experience for visitors to your site, but […]

AB Test development process

When you get a test plan, don’t just jump straight into developing. If you think that this will save your time, think again. If your test development process is not adequately thought; it is more likely that you are not developing most efficiently and struggling to meet your deadlines. After thousands hours of test development […]

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