AB Test development process

When you get a test plan, don’t just jump straight into developing. If you think that this will save your time, think again. If your test development process is not adequately thought; it is more likely that you are not developing most efficiently and struggling to meet your deadlines. After thousands hours of test development […]

6 reasons why independent manual testing is a must for Quality Assurance of A/B Testing

Over the years, I have heard many people saying that their consultants, and in some cases, the developer who is building the test is also doing the QA of the variations. This is potentially hazardous and prone to missing out on finding bugs before the test is live. As a result, the research and data-backed […]

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